Seasoned design professional with 20+ years in branding, print, graphics, web, mobile and touch applications.
Always learning and investigating the latest methods, design trends and best practices. Participation in UX workshops with human-computer interaction and web usability expert, Steve Krug, ‘Don’t make me think’; and one of the most knowledgeable communicators on the subject of user experience, Jared Spool, UX Strategy. OC UX Bootcamp attendee, and ADC / GDC app developer conference 2012, 2014. Won the AT&T developer summit hackathon in Las Vegas for Best IoT App 2014, and Most innovative App 2016. My passion for design goes beyond brand tone, typography, and style guides, expanding into using UX principles to build clickable buttons, making error messages simple, creating clear menus, and making sure that content flow doesn’t stop short of a persuasive call to action.
Enormous success in digital marketing across all channels from organic SEO, Google Adwords campaigns, Facebook ads, copywriting and managing social media for brands; to understanding data, A/B testing, and making informed decisions to get the most out of each advertising dollar. I specialize in making small businesses look like fortune 500 companies to gain trust, drive sales, and push search ranking ahead of the competition.
Google ‘touch table‘ and Interactive Design Cafe appears in the top 1-3 organic positions out of 1B search results.
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Areas of interest
Augmented Reality, Virtual Reality, Immersive Experiences, Experiential Marketing, Omnichannel Retail, Wayfinding, Graphic Design, 3D Animation, UI, UX, CX, HCI, AV, NFTs, Blockchain, Sound Design
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I love collaborating on exciting projects that push the limits of technology, design, and people. I have a broad range of successful installations in sectors such as government, banking, technology, education, museum, trade show, automotive, hospitality, and retail.