Project Description

iDesign Cafe partnered with Lead Dog Marketing on a transparent LCD glass touch wall installation for the One World Observatory on the 102nd Floor of the World Trade Center.  The “Winter ONEderland” features three 90″H transparent LCD touch glass video walls that allow visitors to engage with augmented reality snow and frost with winter themed animations as they look out over different views of the New York City skyline. The experience opens on Nov 17th and goes until Jan 7th, 2018. View Photos

Magical Frosted Windows

“While the spectacular 360-degree views of Manhattan, Brooklyn and beyond are amazing enough on their own, three windows will magically add a shimmering frosted finish to the view with a simple touch. These technological wonders will ignite the curiosity and amazement of all those who experience them..”

Lead Dog specializes in marketing and experiential branding services. Its clients include Audi, NFL, NBA, PGA, Adidas, Reebok, WWE, Amtrack, Intel and a plethora of media properties, including ABC.