Design Thinking + Strategy brings unique value your organization

Organizations looking to grow often find themselves caught between conventional and newer approaches to innovation. While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find a balance between the two approaches.

Capability — the realm of what you can do — is not the problem; the question is, of all the things you can do, which ones should you do? For example, of all the mobile, cloud, retail, data and service experiences possible for your customers, which ones should you create?

The question is not whether to think or build: the question is when to build, when to think, and the how of either. And the answer lies in understanding where we are on the journey of creating new opportunities.

Interactive Design Café has made it our purpose to help organizations create meaningful experiences that are at the intersection of art, technology, and design. We will work with you from the initial idea, through to designing and developing the experience and user journey, creating the content, choosing the right hardware and installing the final experience. Every experience is unique and no matter the size of project we will approach it with the same professionalism. We are always happy to talk through your ideas so please feel to get in touch.

Tell us about your project.

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