Strategy+Design Thinking bring unique value to your organization
Faced with the choice of transformation or disruption, many market-leading companies are adapting a creative approach long practiced by designers. Design thinking is a work methodology that can transform businesses into customer-obsessed innovators. But the question is not whether to think or build: the question is when to build, when to think, and the how of either. And the answer lies in understanding where we are on the journey of creating new opportunities. CAPABILITY— the realm of what you can do — is not the problem; the question is, of all the things you can do, which ones should you do? For example, of all the mobile, retail, immersive and mixed reality service experiences possible for your customers, which ones should you create?