Experiential Marketing transforms customer experience
The way people buy things has drastically changed. Purchases happen across many channels, beyond walls and locations. Today’s commerce is more targeted and more personalized than ever. People have higher expectations for how they interact and engage in their digital out of home experiences. They expect the same convenience they get with their smart appliances or mobile apps. They seek out the experiences that pay off in the same way their current digital lifestyle does.
Experiential marketing creates an emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer’s attitudes, mood and behaviors. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer’s senses and capture his/her loyalty.
Some of our Clients:
Interactive Design Café can help you conceive and create immersive AV digital experiences that delights, elevates moods, and connects people to your brand. We love collaborating on exciting projects that push the boundaries of art, technology, and people. We are your turn key resource to conceive and execute experiences that can be scaled across your organization. We are always happy to talk through your ideas so feel free to get in touch.