UX Research is Key to discover the best user experience

Design research provides insights that will help you prototype and concept test your ideas before they are put into development. A solid understanding of the relevant technology and user behavior is required to deliver the best possible user experience.

iDesign Café allows you to accurately gauge reactions with in-depth evaluations from your target audience. As a result, you gain a better understanding of how new functionality and modifications to your touchpoints impact customer experience and your bottom line.

According to Forrester Research, more than 83% of users will leave a web application if they aren’t figuring it out quickly, which equates to an opportunity cost of half the potential sales.

iDesign Café measures the effectiveness of your software against a core set of success factors. Your target customers actually test-drive your application and return invaluable feedback on how it can better meet their needs.