Designing For Experience in an age of expectation
The physical store has the potential to be the most powerful and effective form of media available to a brand because it offers an experience, which if crafted properly, cannot be replicated online.
The Experience Is The Product. As more and more retailers turn to digital signage, holograms, touch and mobile technologies, the stores without will seem boring with less appeal. Innovative retail technology can make your product come to life and jump out of the box! It can help your customers find exactly what they are looking for without ever speaking with anyone or call the closest clerk to help. The Educating and Advertising of products has never had such an impact as today. Brick and mortar stores need to position themselves as omni-channel hubs, making use of their available space to get the most impact, while serving customers through multiple channels of fulfillment.
In addition to enabling users to use your service effectively and efficiently, our goal is to make them also think, “Wow, this is genius.” and to exceed their expectations desirably.
Racks of products and rows of shelving are giving way to more gallery-esque store designs and artful merchandising, allowing space for in-store media and interactivity with product. Social media is infused into the experience offering at-the-shelf reviews, ratings and comparisons of products. The store has become an immersive and experiential advertisement for the products it represents and a direct portal to the entire universe of distribution channels available.
At iDesign, we help retailers to qualify and quantify the experience they deliver, the traffic they generate and the consequent downstream sales impact they influence. We are at the forefront of the latest technologies and can help you implement latest hardware and software that transform retail spaces into interactive art environments.
The Showroom kiosk was most engaging and provided a comprehensive, seamless customer experience. Additionally, the expertise, development and support from IDC was of the highest caliber…real time partnership at every stage.
-Denis Glenon, – UTR / Welspun
We are well educated and experienced in the practice of UX Research, and more importantly turning that research into actionable insights and technology to transform your business. View our product catalog or send us a message to learn more about how iDesign Cafe can help your business.