Technology is helping brands attract and engage their audience
Younger generations are spending their money in different ways than the ones that came before them. In fact, studies consistently demonstrate that millennials prefer buying experiences to purchasing physical objects, and 72 percent plan to increase the amount of money they dedicate to the former in the next year. Experiential Marketing allows consumers to engage with products or services and develop connections to them. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
As brands see more people use ad blockers, tune out TV spots or cut the cord altogether, they are turning to experiential marketing
Experiential Marketing creates an emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer’s attitudes, mood and behaviors. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer’s senses and capture his/her loyalty.
iDesign Café helps brands and marketing agencies create the most engaging experiences by providing technologies that create a lasting impression on consumers. Our products provide sensory, emotional, and cognitive values to consumers. They engage and invite participation into the experience. As experiential marketing gets more technologically advanced, marketing agencies are in need of technology partners that specialize in these type of interactive experiences. Our experience and technological know how allows us to provide an innovative service to businesses, marketers, and AV companies to create the sensory experiences millennials desire, that separates a brand from the competition.
We design experiences that are functional, memorable and innovative. We deliver turnkey solutions, from concept to implementation. Besides traditional elements, our everyday design tools are interactive technologies like projections, sounds, touch hardware interfaces, OLED and Transparent Glass LCD Video Walls, LCD and tactile displays, hologram players, and software development, that engage users through multiple senses.
Whether it’s the celebration of an architectural space, an amusement park experience, a fashion event, or a musical festival, iDesign delivers beautiful and impactful experiences that takes your event to the next level. Our team is available to travel anywhere in the world.