We stopped by the new Mercedes Benz pop up shop in Orange County, CA, to check out their future retail auto showroom concept for high end luxury customers. Similar to the Tesla stores it was located inside a shopping mall with only a few select vehicles to check out, but unlike the Tesla stores, Mercedes new attraction are their VR driving stations, where you can sit inside a car simulator and test drive the newest AMG roadsters on a series of renown raceways. VR experiences are becoming more and more common in retail, with similar AR experiences already being done by from Audi, Porsche, and a few other auto makers.
The Mercedes Benz VR driving experience graphics were actually a bit cartoonish compared to what’s out there in the VR world today, but the store itself was beautiful, had a strong branding presence and the feeling of luxury, with classy touch glass kiosks, an omnichannel portal to check other models, live DJ creating an upbeat vibe, and a private design studio to build your dream car! Mercedes Benz is promoting the store by offering a $1000 credit to customers if they purchase a car at this location. The pop up opened on April 1st and will run through May 26th. Check it out if you’re near South Coast Plaza in Costa Mesa. The shop is located right next to the carousel.
Interactive Design Cafe is a global leader in marketing innovation and service design. We offer an extensive range of customer experience technologies like touch tables, kiosks, digital signage, holograms, LED, OLED, and video walls. iDesign’s products and solutions are used around the world by industries including auto manufacturers, retail, advertising, hospitality, transportation and banking, to create more engaging experiences that more and more people expect in customer interactions.
We will work with you from the initial idea, through to designing and developing the experience and user journey, creating the content, choosing the right hardware and installing the final experience. Every experience is unique and no matter the size of project we will approach it with the same professionalism. We are always happy to talk through your ideas so please feel to get in touch and have a look at some of our client project examples below. Contact us for a free consultation below.
