Designing For Experience in an age of expectation

Many designers seem to have a firm and unrealistic belief in how they can craft the user experience of their product. However, UX depends not only on how something is designed, the human-computer interaction (HCI), usability or IA, but should take other aspects into consideration, such as emotional, aesthetic, affective and experiential variables.

The stimulation that a product provides depends on the individual user’s experience with similar products.

UX also depends on the context in which the product is used. A situation goes beyond what can be designed. It can determine why a product is being used, and it can shape a user’s expectations. We can design the product or service, and we can have a certain kind of user experience in mind when we design it. However, there is no guarantee that our product will be appreciated the way we want it to be. So, the first step in designing for UX is to understand what the user experience is all about.


In addition to enabling users to use your service effectively and efficiently, our goal is to make them also think, “Wow, this is genius.” and to exceed their expectations desirably.

At iDesign, we are well educated and experienced in the practice of UX Research, and more importantly turning that research into actionable insights and technology to transform your business. Our user studies ask important questions that have no preconceived notions in order to get honest feedback that provides a clear picture of how customers are actually experiencing your service, software or product. We help you eliminate obstacles by evaluating the cost-benefit trade-offs, and then providing recommendations on how to acquire more customers and drive sales by creating an enjoyable experience. To learn more about how iDesign can help you transform your customer experience please contact us below.